Answers to common questions about our senior-focused home care franchise.
Have questions about an A Place at Home Franchise opportunity? We’ve got answers! Read our franchise FAQs here.
What is A Place At Home?
A Place At Home is a senior care franchise providing non-medical in-home care to America’s aging population. Two childhood friends, Dustin Distefano and Jerod Evanich, created A Place At Home in 2012 after failed attempts to find proper care for their loved ones. They were determined to develop a solution for others facing similar challenges. Enter A Place At Home, a senior-focused care business that provides comprehensive, consistent, and continuous in-home care solutions. Their first location was in Omaha, Nebraska, but after experiencing rapid growth, they decided to expand in 2017 and begin franchising.
What makes us different than other senior care franchises?
Our key differentiator is senior-focused care, a collection of high-impact revenue streams only found at A Place At Home. Not only do our owners provide top-quality home care for their clients, but they also provide care coordination, senior living alternatives, and staffing solutions. This specific collection of services sets our owners apart from the competition and allows them to capitalize on several revenue streams.
How much does an A Place At Home franchise cost?
The initial franchise fee is $49,500, with the total initial investment ranging from $84,185 to $148,517. With that investment, you join a collaborative, proven, and location-tested system. You’ll receive training, support, and a network of other franchise owners. Veterans and first responders can receive a 10% discount on the franchise fee.
What are the financial requirements for franchising with A Place At Home?
The minimum financial requirements to start an A Place At Home include $50,000 liquid capital, $250,000 net worth, and a credit score of 680 or higher.
What are the ongoing fees?
The primary ongoing fee to consider in any franchise is the Royalty fee. This percentage funds the excellent Ongoing Support received by all owners. A Place At Home approaches royalties in a unique way. Our percentages are designed to de-escalate as owners grow their businesses. Additional fees to consider are the brand development fund used for system-wide advertising purposes and the local marketing fund aimed at impacting the owner’s local community.
Do you provide financing?
Although A Place At Home does not provide in-house financing of the initial investment, we introduce candidates to trusted third-party financing sources to assist with funding.
Do I need experience in senior care?
No experience is required. We have franchise owners from all backgrounds of life. Our ideal owners are tenacious, goal-oriented entrepreneurs looking to take control of their financial futures. Military veterans or those with experience in sales, business development, marketing, operations, and finance are preferred. Owners should have an innate desire to integrate themselves within their community to grow the brand and provide compassionate care to clients and team members. The owner’s primary objective is to bring a higher quality of senior care.
What training and support do you provide?
A Place At Home’s hands-on training and support is another key differentiator for our brand. Franchisees begin their training period online and can be done part-time. Our coaches assist new owners in setting up the necessary systems to get their business online, reviewing potential sites for their small office, coordinating with their state’s potential licensing process, and introducing them to our extensive knowledge base. Training focuses on client acquisition and caregiver recruitment and retention. Our immersive training period ends with a trip to our Omaha, NE headquarters, where our team provides a summary five-day, 40-hour training week.
Once our owners open their doors, they will receive weekly coaching calls with a business performance coach, operations and finance support specialist, and brand strategy specialist to help them execute the strategies learned from their training period. Regular corporate-led webinars, active franchisee communication channels, and quarterly franchisee advisory council meetings ensure new owners are well supported as they grow their business.
What services does A Place At Home offer?
A Place At Home provides non-medical In-home senior care, care coordination, senior living alternatives, and staffing solutions. Examples of the in-home senior care we provide include light housekeeping, bathing, grooming, dressing, and incontinence care. Care coordination seeks to advocate for clients going through a more complex aging journey. Senior living alternatives offers suggestions to clients considering senior living. Staffing solutions provide open shift coverage for senior living communities.
What are the steps to ownership?
The steps to owning your own A Place At Home are outlined in our proven process named CARE Track. Candidates begin their journey in Stage 1: Are You Care? Well-qualified candidates may be awarded a territory and a chance to sign on as a new franchisee. Next comes Stage 2: CARE Launch, where franchisees are coached through the business setup and trained on the strategies they’ll execute to grow their business. Once doors are opened, franchisees enter Stage 3: CARE Coaching and receive hands-on coaching calls to guide new owners through the early days of business startup. Stage 4: We Are Care marks an exciting time of business stability and a dependable office staff foundation. All franchisees aim to achieve and exceed the final step of our proven process, Stage 5: CARE PRO, and begin strategizing enterprise-level business growth strategies.
What territories are available?
Key Markets are open all across the United States. Base Franchise Units consist of 40,000 qualified senior residents.
Who pays for the services?
Non-medical in-home senior care is traditionally paid for out of pocket by clients or family members. Compared to soaring rates of medical home care services and senior living communities, non-medical home care is an affordable solution that helps our clients safely stay at home longer.
Do I need an office?
Yes, a small executive suite is required in A Place At Home’s model. This investment quickly pays off by offering a professional interview experience for your care staff members.
Do I need a nurse?
The care provided by A Place At Home franchisees is strictly non-medical and does not require nurse-level expertise. In some cases, a state’s home care license application may need a healthcare professional affiliated with the business and is considered a cost of doing business at the local level. Franchise candidates will learn more about their state’s requirements on calls with A Place At Home representatives
Can I do this business part-time or as a passive owner?
A Place At Home’s ideal franchise candidate seeks to be an owner-operator of their business. Well-experienced managers will have the option to explore semi-passive ownership opportunities on calls with A Place At Home representatives.
How much can I make?
All franchises are allowed to provide financial performance representations in their annual franchise disclosure document. A Place At Home is happy to show our potential franchise candidates detailed earnings information in a transparent and comfortable presentation during your discovery process.