A Place At Home Opens First Location in Massachusetts

A Place At Home Franchisee Owners

A Place At Home, the leading provider in in-home senior care services, is bringing in-home care services to its first location in Massachusetts.

APAH’s new location franchisees are a dedicated team of family members passionate and committed to offering the best caregiving services in the Merrimack Valley. This first location in Massachusetts is part of APAH‘s plan to meet the rising demand for such services.

A Place At Home’s New Location

APAH’s new franchise in Merrimack Valley is located at 73 Princeton Street, Suite 308, North Chelmsford, MA 01863. The care team for APAH’s new home includes Gary Lafreniere, Arianna Lafreniere, and their daughter Liv Lafreniere.

Gary steps in with over 20 years of management experience as a founder and COO of a software company recognized for its award-winning customer service. His wife, Arianna, has worked for over 20 years in the finance industry. She has devoted the last ten years to the Home Care industry.

Their daughter, Liv, is very passionate about caregiving. She’s committed to taking it a notch further by studying early childhood development and psychology in college.

The Why

Speaking of why he chose to provide in-home senior care, Gary says, it’s the easiest question you could ever ask him.

“This is personal for my family and when it is personal then you are passionate and driven,” Gary Said.

Nana Lafreniere’s end of life journey and struggle with dementia touched Gary’s family in 2020, and he remembers the countless challenging experiences they went through in the past four years trying to give her the best care they possibly could.

That experience inspired the Lafreniere’s, who unanimously agreed the purpose of their next venture should be to help other families easily navigate similar challenges in the Merrimack Valley area, giving their loved ones better care.

“As a family, we knew the purpose of our next venture was to help other families navigate these challenges by making sure their loved one is comfortable, cared for, and happy,” Gary said.
“The stress you can relieve from a family and loved one by providing the services they need and plan every step of the way is priceless.”

“Making a difference in somebody’s life by caring and being compassionate is the ultimate reward. My wife and I can’t wait to wake up every day and work alongside our caregivers to support and care for those in need,” Gary says.

Why A Place At Home?

Like other care teams who have partnered with APAH before, Gary’s family chose APAH as their new franchise for its team culture and philosophy.

“Reading the literature, watching testimonials, and visiting the website was what piqued my interest in APAH,” Gary said. “First we connected to the management team on a personal level. Next, we spoke to the people who worked for Dustin and Jerod.”

In his own words, Gary says, “There are plenty of competitive franchises. None of them can compare when it comes to the philosophy and the people that stand behind it.” He was explicitly awed by speaking to APAH’s management team, and several franchisees. Right off the bat wanted to be part of the team, bringing the first location to Massachusetts.

“At first, you might think it is all marketing speak. But after talking to the management team, people who work for management, and many franchisees,” Gary said, “I knew APAH was different and we had to be a part of it. Arianna and I then had some heart to heart discussions with other franchisees and our search ended. A Place At Home – Merrimack Valley was our new home.”

About A Place At Home

Founded in 2012 by Dustin Distefano and Jerod Evanich in Omaha, APAH is dedicated to providing the best in-home senior care services with its strong ‘We Are Care’ philosophy. APAH invites you to join its fast-growing network of franchisees with strong support and training resources.

A Place At Home Signs New Franchise Location in Pennsylvania

A Place At Home - Philadelphia West - Franchisee Dina Jenney

A Place At Home (APAH), an award-winning senior care franchise, has signed a new franchise location in Pennsylvania. The new owners, Dina Jenney and her business partner, are excited to help APAH fulfill its goals of assisting seniors to live comfortable lives in their own homes.

The new franchise location called A Place At Home – Philadelphia West will be at 1055 Westlakes Drive, Suite 300, Berwyn, PA 19312. They will serve the surging demand for in-home senior care services in the area. Jenney and her business partner plan to serve the surrounding communities in the western suburbs of Philadelphia, including the Main Line, King of Prussia, Phoenixville, Exton, and Conshohocken.

Jenney has experience providing home care services for family members. She is passionate about the need for quality care for the senior population. “We have seen firsthand the importance of quality care and the lack of compassionate services available to the senior population,” says Jenney. “Our background coupled with a passion for excellent care will result in quality services to the seniors here.”

Jenney goes on to say that she and her business partner were very impressed by APAH’s CARE philosophy. ‘We are CARE’ stands for Compassionate, Accountable, Respectful, and Ethical. “We researched many agencies. It was clear that A Place At Home is an unmatched level of service and quality. From the founders to everyone on the staff, we know that everyone truly cares about this industry and the seniors we serve. We were especially impressed by the ‘We Are Care’ foundation.”

She goes on to say, “APAH’s ‘We Are Care’ model, coupled with our background and experience of caring for loved ones makes us the perfect combination. In other words, we bring compassionate care and a hard work ethic. Above all, the ‘We Are Care’ model is unparalleled in the industry. It exemplifies everything we want to provide to our clients and team members.”

Jenney comes to APAH with a background in Human Resources, Accounting, and Office Management. This has equipped her with a well-rounded skill set for the operational success of a new franchise.

“Dina brings a high level of energy and passion to the table. This shows us she has what it takes to provide exceptional care to the seniors in her community. We are excited to see them in action,” said Jerod Evanich, President and Co-Founder of A Place At Home.

About A Place At Home

APAH was launched in 2012 in Omaha. The co-founders Dustin Distefano and Jerod Evanich are passionate about providing compassionate customized care solutions for seniors. The company has since experienced explosive growth resulting in franchises across the country. APAH provides personalized in-home care services specific to the needs of each client.

There are open franchise locations coast to coast for entrepreneurs considering a senior care franchise. Most importantly, when you join this dynamic group as a franchisee you’ll have access to valuable training, business resources, and strong support.

A Place At Home Honors First-Ever National Caregiver of the Year

2020 Caregiver of the Year

The 2020 Caregiver of the Year went the extra mile in providing exceptional care.

 The 2nd Annual A Place At Home Franchise Convention was held in late September. This event marks a time for franchisees to connect, collaborate, and celebrate the past year. This year also marked the first-ever recognition of the National A Place At Home Caregiver of the Year. Franchisee’s submitted nominations from all over the country for one caregiver that went above and beyond the call of duty, demonstrating an extraordinary commitment to delivering quality care to clients and their families and lives the “We are CARE” philosophy. 

“We received many nominations from all over the country and each one was inspiring. It was difficult to choose just one winner,” said Jerod Evanich, President and Co-Founder of A Place At Home.

However, there was one nomination that painted a detailed picture of how one person went above and beyond the call of duty. The nomination read:

“Dave came on with A Place At Home after decades of working in the insurance business. He wanted to do something more “rewarding” in his 60s. He got his CNA/CMA and began working to make people’s lives better. 

Dave treats all clients like family. He creates a unique bond with each client he works with. He is always on time, never calls out, and makes sure everything is done to his best ability. 

Dave has worked for the past year with a very high acuity client. He instantly bonded with the young client (49) who due to a rare set of circumstances went from a successful businessman to a barely communicative paraplegic overnight. 

He has spent countless hours working as the main caregiver for this client and his family. Not only does he transport the client to his MANY weekly therapy appointments but works one on one with him in his home. Dave is consistently cheering this client on to make his next personal best in his daily bike exercises and always makes notes when a personal best has been reached. 

Dave has worked with therapists at Madonna to learn this client’s individual therapies and continues them at home as well as trains other caregivers working there in how they can help him gain strides. 

When he heard their anniversary was approaching, he took it upon himself to plan a romantic dinner out so the client could surprise his wife. He took the client out to get a card, made reservations at a nice restaurant, planned for a special dessert, and took time out of his off time to transport them over there in the client’s wheelchair van so they could surprise the wife. 

Dave does everything he can to try to relieve some stress off the wife who is also a mother of four and a doctor. Life for her is crazy and Dave makes sure there is always one less thing for her to worry about in his care for the client. Dave’s level of commitment to not only the client but also to our company goes above and beyond anyone I have ever seen.”

Dave walked into A Place At Home – Papillion shortly after they opened their doors in 2019. Dave interviewed for a CNA position and said he was looking for something that would fill his heart. He had retired from insurance and was now searching to do something more meaningful with his time.

“I remember thinking where the heck did this guy fall out of the sky from?” said Rick Perkins, Owner of A Place At Home – Papillion. 

Dave was placed with Don in August of 2019 and the two found an instant connection. They not only share common interests but are also from the same town and attended the same college. It was an unfortunate set of circumstances that brought these two together. But citing six degrees of separation,  Dave said, “There are no coincidences. I’m blessed to be a part of Don’s life.”

As blessed as Dave feels, Don and the A Place At Home team consider themselves equally fortunate to have Dave fulfilling his personal mission: to touch as many lives as possible as a caregiver. 

Dave is firm in his belief that you must have a servant’s heart to work in this industry; you must have empathy, and be able to put yourself in someone else’s shoes. It’s this mindset that awarded Dave Caregiver of the Year. While he was happy to be awarded this honor, it’s his internal compass that drives his actions.

“At the end of the day, I lay my head on my pillow, and I know I made a difference.” 

A Place At Home Sells First Corporate-Owned Location

A Place At Home Omaha Owners

A Place At Home – Omaha Has New Franchisee Owners With Local Roots 

Omaha-based A Place At Home is now owned 100% by franchisees.

The day before the 2nd Annual A Place At Home Franchise Convention, A Place At Home Franchise sold its original Omaha location to Papillion franchisees, Rick and Kris Perkins. 

“I can’t think of a better match for our Omaha-location than Kris and Rick. They won our 2020 Rookie of the Year award at this year’s franchisee convention. They’ve cared about the seniors of our community for a long time. I am completely confident in their ability to take over Omaha operations. The staff loves them, we love them, it was a perfect match,” said Dustin Distefano, CEO and Co-Founder of A Place At Home.

MEET THE NEW OWNERS

Rick is a former counselor and manager who spent 20 years with Child and Adult Protective Services. He also served as Program Coordinator for the Juvenile Assessment Center. Kris is a former 911 dispatcher and EMT. She also worked in sales and deployment roles for Motorola Solutions, Inc. where she deployed public safety software across the United States. This husband-and-wife team have been running the Papillion franchise location for over a year now.

“Helping seniors age in their own homes has become a passion for us. The Omaha team has been wonderful to work with during this transition,” Kris says.

“We understand enlisting the help of professionals to care for loved ones is a tough decision to make,” said Rick. “We want the Omaha community to know we’ll treat your family like we’d treat our own family. And we want to ease the stress of the transition to an assisted living community when the time comes.”

OMAHA’S NEW LOCATIONS

The Papillion franchise office is located at 10791 S. 72nd St., Suite #104, and serves Bellevue, Offutt, Ralston, Chalco, La Vista, Council Bluffs, and Center Lake.

Their new Omaha office location will be at 9829 S 168th Ave, Suite A in 2021. There will be a central satellite office located at Terrace Plaza, 11414 W Center Rd. They will also serve Elkhorn, Fremont, Blair, Wahoo and Gretna. Additionally, Iowa communities of Council Bluffs, Crescent, and Glenwood will also be served.

ABOUT A PLACE AT HOME FRANCHISE

To A Place At Home co-founders, Jerod Evanich and Dustin Distefano, awarding franchises to the right people is an important part of fulfilling their mission: “To be passionate professionals providing the compassionate care solutions you need, when and where you need us.” 

“Reaching this major goal of ours. The sale of our original location, means we can now focus solely on the franchise side of the business. We will continue finding great people to make successful owners,” said Jerod Evanich.

To learn more about A Place At Home – Omaha, visit www.APlaceAtHomeOmaha.com. To learn more about franchising opportunities, visit www.APlaceAtHomeFranchise.com, and schedule a time to speak to the development team.

ABOUT A PLACE AT HOME SERVICES

A Place At Home offers a range of senior-focused in-home care services, care coordination, and assistance in identifying and transitioning to senior living alternatives. In addition, the company also offers staffing solutions to senior communities and health offices. A Place At Home is dedicated to caring for seniors so they remain independent and stay in the safety of their own homes.

A Place At Home Set to Open in Orange Park Florida

A Place At Home - Orange Park

A Place At Home, an award-winning in-home senior care franchise, has awarded a new franchise to Orange Park owners. Chris and Brittany Adams are the new owners set to help APAH fulfill its goals for helping elderly Americans live a vibrant and healthy life in their homes.

A Place At Home – Orange Park will meet the surging demand for in-home senior care services in the area. The Adams completed their training in July. They are set to open their doors the first week of August.

APAH co-founder Dustin Distefano stated, “We are excited to add two highly skilled and passionate individuals to the APAH family. They bring a wealth of business management experience that aligns with our CARE philosophy. They are genuinely committed to transforming lives in Orange Park.”

The franchise’s new location at 155 Blanding Blvd, Unit 10, Orange Park, FL 32073 is strategic in the area. Chris and Brittany plan to serve more than ten surrounding communities. Those communities include Middleburg, Penny Farms, Green Cove Springs, Keystone Heights, Fleming Island, Ashbury Lake, Bellaire- Meadowbrook Terrace, the Argyle Forest, and Oakleaf Plantation area.

Data from the 2010 census shows that 22% of the Orange Park population is seniors. A large percentage of these are living alone, while only 3% of those that need living assistance prefer nursing homes. These statistics explain the growing demand for in-home care services in the area. The Adams are determined to fill that gap. The two entrepreneurs come with broad expertise in the health sector, commerce, and elderly caregiving. CEO Chris Adams has more than 30 years of experience in the senior living profession. Operations Manager Brittany Adams comes with more than 18 years of experience in the retail sector.

Personal reasons attracted them to senior care. Chris spent most of his youthful days volunteering at a hospital. At this hospital, his father worked as a Healthcare Executive and his mother as a Registered Nurse. Moreover, when his parents aged, he became their sole caregiver and developed a passion that he later turned into a career.

“When I serve a senior, I am fulfilling my passion to care for Seniors and preserving the legacy of the Senior to live in dignity and pride,” says Chris.

Brittany had a similar positive influence from Chris. She spent her childhood and early adulthood, volunteering in her dad’s senior care community initiatives. After 18 years of operations management in the retail sector, she logged out of the system. She will join him at APAH’s new location in Orange Park.

“I love serving seniors as they always give me a smile and are happy you are there for them,” says Brittany.

Firstly, Chris and Brittany chose A Place At Home for its commitment to improving the quality of life among the elderly. Secondly, Chris pointed out that APAH’s CARE philosophy, which stands for Compassionate, Accountable, Respectful, and Ethical, accurately reflects his personal beliefs.

About A Place At Home

APAH provides personalized in-home care services attuned to the specific needs of each client. Through the service model dubbed CARE, APAH helps seniors to live at home for longer. They stay in a familiar and comfortable environment with close support and a degree of independence. However, when it’s in the patient’s best interest to move to a nursing home, then we find them the best facilities and facilitate a smoother transition.

We have open territories coast to coast for entrepreneurs looking to grow a business that makes a positive impact on the community.

Jerod Evanich, MBA
A Place At Home
+1 402-281-0738
email us here

First A Place At Home Franchisees Hit CARE Pro Status

A Place At Home CARE Pro

A Place At Home created CARE Track, a 5-step senior-focused development program, to provide franchisees with the education and tools to grow and develop their A Place At Home franchise. The final stage of CARE Track is Step 5: CARE Pro.

New candidates enter CARE Track the minute they inquire about owning a franchise to determine Step 1: Are you CARE? Potential owners begin discussions with Jerod Evanich, President of A Place At Home. They take a free psychographic assessment to discover if they can measure up to A Place At Home’s top performers. 

“We want to find owners that can keep up with the extraordinary franchisees we already have but more importantly, we want to make sure the candidate’s values align with our “We are CARE” philosophy,” said Jerod Evanich, President of A Place At Home.

After a franchise is awarded, Step 2: CARE Launch begins. From there Step 3: CARE Coaching rolls out. After some time, once their business is operating, they begin to shine in Step 4: We are CARE. The final stage of CARE Track is Step 5: CARE Pro.

Becoming a CARE Pro

A Place At Home was established in 2012 and began franchising its successful business model in 2017. After 3 years, A Place At Home is happy to announce its first official CARE Pro’s: Alex Caudill of A Place At Home – Scottsdale, Sun City, and Chandler and George and Grace Bradley of A Place At Home – South Denver.

These franchisees have qualified as CARE Pro’s because they have been in business for a full year offering a continuum of care services. Also, their revenues have exceeded $500,000 annually, they’ve grown to at least three office employees, and have excellent customer and employee satisfaction scores. They even won Best of Home Care Provider of Choice and/or Best of Home Care Employer of Choice by Home Care Pulse. 

Dustin Distefano, CEO of A Place At Home, shared, “Owners that hit the CARE Pro milestone are in this for the long-term. They will become leaders in their market and will be positioned to build momentum over the next year.”

Alex and the Bradley’s will now begin working directly with Dustin on taking their business to the next level. They will have one-on-one access weekly to develop special projects such as developing staffing contracts, increasing additional service lines, and developing new payer sources. Dustin will also be on the ground with them during this time of growth. He will help ensure their infrastructure is strong to support the growth they are after in this next year. The goal is to triple their revenue by the end of their first CARE Pro year.

A Place At Home – Scottsdale, Sun City, and Chandler

After ten years as a sergeant in the Marine Corps, one of A Place At Home’s first CARE Pros, Alex Caudill, saw an opportunity to make a difference in the health sector. His military-taught values of duty, service, and self-sacrifice found new meaning when he became a franchisee of A Place At Home in 2018. 

Alex understood how crucial the first 90-180 days were and how they could define the route his business took. Alex said, “Those first months were the hardest. I was on my own trying to get those first clients. It’s important to have a plan, execute on it, and always push forward. I never got content because being content breeds complacency. If you’re always moving forward and pushing towards your goals you’ll move past any hurdles.”

Alex said he didn’t anticipate owning a multi-million dollar business with over 100 employees within 15 months of being open. He said, “it’s a reflection of my team. This shows me the wheels are turning as they’re supposed to be. Our client and satisfaction scores are good because we’re providing good care. We follow through on what we say we’ll do, and if there’s an issue we fix things in a timely manner.”

A Place At Home – South Denver

About thirteen hours northeast of Alex’s location is the first A Place At Home franchise in South Denver. Owners, George and Grace Bradley were the first franchisees taking the leap with A Place At Home in 2017, and it’s paid off as they’ve now hit CARE Pro status.

The Bradleys started looking for different franchises that serve the senior population. They reviewed 5 or 6 different FDD’s and were ready to schedule a discovery day with another franchise but spoke with Jerod at A Place At Home. “Jerod chatted away with me about what A Place At Home had to offer. There were several things that I really liked but thought the different sources of income were a great idea. There are 4 other ways to make money not just in-home care.”

George said, “It’s an honor to hit CARE Pro status. We pride ourselves in the quality of care we provide AND the quality of caregivers we provide. Our customer and client satisfaction scores are extremely important to us and we work hard to keep communication open. Becoming a CARE Pro is validation that everything we’ve been doing is working.”

Do you measure up to our top performers?

Ideal franchise owners are tenacious business builders, goal-oriented, and have a deep commitment to success. Our unique, scalable, and proven senior-focused development program allows owners to hit the ground running. Do you think you have what it takes to be a CARE Pro? See how you measure up and take our psychographic assessment online.

A Place At Home Scottsdale Owner Expands To Two New Territories

Alex Caudill

A Place At Home Owner, Alex Caudill, Targets New Franchise Territories in Chandler/Gilbert and Sun City West/Surprise

After ten years as a sergeant in the Marine Corps, Alex Caudill saw an opportunity to make a difference in the health sector.  His military-taught values of duty, service, and self-sacrifice found new meaning when he became a franchisee of A Place At Home. This innovative Senior-Focused Care company helps the elderly to live a comfortable and independent life at home. From Scottsdale, Caudill is now expanding to new franchise territories in Chandler/Gilbert and Sun City West/Surprise.

The former marine turned entrepreneur was driven into senior-caregiving services by a personal experience. He came face to face with the challenges of this sector and chose to do something about it. As a result, he launched his first A Place At Home location in 2018 and set about transforming the quality of senior care for residents in Scottsdale.

“The reasons why I got into this industry were personal. Being an owner where we provide care to seniors who cannot care for themselves, my service has a new meaning. I am driven by the phone calls from clients telling me they can live the life they want thanks to the help A Place At Home Provides,” says Caudill.

Caudill holds a B.S. in Business Management from Milwaukee School of Engineering. Beyond his ten years of service in the Marine Corps, Caudill has held several leadership positions in the health industry. Therefore, those positions gave him extensive experience in the management of services in that industry. 

Even so, Caudill says A Place At Home is more than just business to him; it’s a way of life. He is excited about being able to employ many senior care providers who believe in our “We are CARE” philosophy. Caudill lives for the difference that he makes every day in the communities around him. The new locations will serve Sun City, Sun City West, Surprise, and parts of Peoria, Chandler, Gilbert, and Sun Lakes.

“There are days we arrive at the office before the sun is up, and work well into the night. We can rest easy when we leave, due to our understanding of what we accomplish every day. Every day we work to provide compassionate caregivers with the opportunity to care for those who can no longer care for themselves. Every day the team at A Place At Home makes a difference in the lives of so many.”

A Place At Home provides Senior-Focused in-home care services. The services include licensed companion and personal care, medication administration, and care coordination. Senior living alternative services are also available at no cost to guide seniors when it’s time to find a community to call home. The Senior-Focused Care Company’s philosophy is “We Are CARE”—indicating the values of compassion, accountability, respect, and ethics in their day-to-day lives.

The company that launched in 2012 in Omaha has seen explosive growth. As a result, they launched the first franchise location in 2018 and now have 13 territories across the country.  A Place At Home is famed for its franchisee support and training. They have seen many senior care entrepreneurs successfully navigate the business landscape.

A Place At Home co-founder’s Dustin Distefano and Jerod Evanich are impressed with Caudill’s business growth. “Caudill’s expansion to new franchise territories is evidence of his commitment to providing better quality care to the elderly.  His experience, unique leadership traits, and positive energy will be good for the 168,000 plus seniors that live in Sun City West/Surprise and Chandler. We will support him in every way.”

About A Place At Home

At A Place At Home, we help seniors live a safe and comfortable life with a degree of independence they want. A Place At Home franchisees specialize in personalized in-home caregiving and no-cost senior placement services, for those making a senior community their next home.

Visit www.aplaceathome.com to learn more about our services.

Inquire now to learn about our franchising opportunities.

New Franchise Now Serving Seniors in Orlando

New In Home Care Franchise Owner Stephen Sherbin

A Place At Home has awarded a new franchise in Orlando. Stephen Sherbin and Nicky Sherbin are the new owners that will help fulfill A Place At Home’s larger strategy to help seniors age with dignity through personalized care. 

The Population Reference Bureau predicts that by 2060 close to 100 million Americans will be aged 65 and older. Only 3 percent of the elderly prefer nursing homes. The remainder chooses in-home care support. There is, therefore, a corresponding growing demand for quality in-home care services which led A Place At Home to franchise it’s successful model. 

A Place At Home is set to serve over 22 areas in Orlando, Florida, from Bay Hill to Pine Castle and Pine Hills through the stewardship of Stephen Sherbin & Nicky Sherbin. The owners have extensive experience in healthcare. They will be operating from a centrally located office at Hoffner Center, Suite #234. 

“We happily welcome Stephen and Nicky to the A Place At Home family,” said Co-Founder Dustin Distefano. “They bring vast business and care experience that embodies our spirit of CARE. We believe that they are the perfect people to help us grow and serve seniors throughout Orlando.” 

About The Owners

Stephen is the president-elect of the Florida Hearing Society. He has 18 years of executive-level experience in the hearing aid industry. He is also a former member of the Economic Development Council for Brevard County and a former chair of the Palm Bay Chamber of Commerce. 

His business partner, Nicky Sherbin, is a Radiation Oncology Registered Nurse Manager in Winter Park. She has been providing care for those in her community for more than 25 years. Nicky was also a Spring Training nurse for the Washington Nationals, Montreal Expos, and Florida Marlins. She was also the nurse for the LPGA and helped launch the Sports Medicine Institute in Melbourne, Florida. Both she and Stephen are very experienced in handling VIP clients. 

Why A Place At Home Franchise?

The senior care entrepreneurs chose A Place At Home for its new franchise model and inspiring philosophy. “A Place At Home has given us the ability to offer the complete range of services including in-home companion care and in-home private care,” said Stephen. “We have also started a referral service that transitions patients to the right assisted living facilities that can meet their needs.” 

Stephen praised A Place At Home for its nurturing franchisee relations. “The agency employs its care staff in a supporting, responsible, and traditional way. Their comprehensive training program allowed us to hit the ground running.” 

The US Census Bureau confirms that Florida has the highest percentage of seniors, standing at 19%. The weather, the tax system and the vibrant community of elders are the contributing factors. Stephen and Nicky have a great opportunity to make a difference in the quality of elderly care in the state. 

“Having started my nursing career in hospice and home care and working in radiation oncology for the past 14 years, I have personally seen the life-changing results achieved by competent home care professionals,” says Nicky. “We are thrilled for the chance to make an impact in our local community filled with family and friends.” 

Stephen adds, “Success requires passion. Our passion comes from our family that is going through the same challenges as our patients’ families. We understand the strong need to provide high-quality care for those we love. We also understand the feeling of being trapped by having to work but wanting to be a caring son or daughter. Providing solutions to those problems through our new franchise is incredibly rewarding.” 

About A Place At Home

A Place At Home aims to be agile to the dynamics of the aging process through the provision of personalized services tuned to the unique and changing needs of each patient. The service model is dubbed C.A.R.E, which stands for Compassionate, Accountable, Respectful, and Ethical. A Place At Home helps seniors stay at home for longer with support and a degree of independence they desire. When the patients must move to senior care facilities, free placement services are offered. 

Visit www.aplaceathome.com to learn more about the services we offer and www.aplaceathomefranchise.com to learn about franchising opportunities. 

CONTACT: 

Jerod Evanich, MBA Co-Founder and Head of Development
O: 888-502-6310 x 101
F: 402-281-0738
E: jerod.evanich(at)aplaceathome(dot)com

5 Ways to Market Your In-Home Senior Care Services During the Holidays

Marketing During the Holidays

It’s that time of the year again! The shopping spirit is in the air, and small businesses are dreaming of big sales, of willing buyers with open wallets. However, none of that is a guarantee. Strategic marketing is needed to leverage the festivities for improved sales during the Holidays.

Remember, too, that at this time of the year, consumers are crushing under a barrage of marketing messages. If you provide in-home senior care services, your strategy should, therefore, cut through the clutter and reach the right people where they are.

Here are some excellent holiday marketing techniques for home care services:

1. Find a holiday angle to your services

The holiday feeling is about sharing and caring, and that ties in well with the nature of your senior care business. Currently, friends and family gather to share the love, and there is no better time to deliver an infomercial on your top care services.

Create a thoughtful, inspiring, and heartfelt video on the beauty of in-home senior care and how it enhances the quality of life for the elderly and their families. For example, do a video directed at family caregivers that could use a break to be “just family members” this holiday season. You offer to supplement in a few days to a couple of weeks of service and while you assist with ADL’s and medication reminders, they can focus on their family.

Be sure to share this on your social media pages, promote it on YouTube and email to local community reps. Be prepared to answer questions especially if families are bringing loved ones home from long-term care facilities and need extra help. Learn the ‘vacation’ rules for Medicaid and Medicare coverage to provide extra peace of mind.

2. Get your clients involved

The best holiday messaging should tell the story of happiness and overcoming challenges. If you have clients willing to testify for the excellent quality of your care services, ensure to leverage that. Self-proclamation and inflationary claims don’t accomplish as much as user testimonies do.

You can send out these personal client stories through email, publish them as a series of social media posts, on flyer distribution, or online video. Don’t forget to thank your clients, their families, and everyone involved, wishing them happy holidays and include a call to action. For example, they may have family in town for the holidays so offer additional hours of care so they can enjoy their company and not put them to work or worry about things that need to get done.

3. Give away something meaningful

Let your business reflect the giving that embodies this holiday season. Your current and potential clients expect to be treated this time of year. Promotions can help you break through the market even when you are just starting out.

Your holiday promotion this year can be informed of surprise gifts for the families of your existing clients, discounts to past clients or prospects, or a community senior fun event. You can also partner with other non-competitor brands, health services providers, churches, and other organizations in spreading seniors love this holiday season. Just ensure that there is an awareness value for your business in that arrangement.

Holiday gifting helps to:

  • Spread awareness
  • Increase brand love and deepen brand loyalty
  • Increase the number of referrals

4. Add a festive holiday appeal to your website

It’s a new digital age that we are living in. Pew Research reports that 70 % of seniors go online and use digital services. The inventor of the Web, Tim Berners Lee, is himself a baby boomer, and that shows that the elderly don’t live in a faradays cage of sorts. And if the seniors are not that internet savvy, at least their kids and supporters are.

This holiday season your social media pages and website should be extra interactive full of thank you messages and best wishes. Your landing pages should be holiday-themed. Your entire site needs to be current and informative, enjoyable and assuring of the legitimacy and professionalism of your services.

5. Get out, be part of the community and build a dependable referral program

Unlike most other businesses, an in-home senior care business mostly thrives on referrals. You will find that more than half of your quality client introductions come from health service providers. Introductions from community leaders and local organizations can also give you the leap you desire.

Ensure, therefore, to engage with these people often, more so this holiday season, and offer them incentives/gifts as an appreciation for their leads. Remember to also keep in touch with clients and caregivers through postcards or greetings cards this holiday season.

Don’t let your senior care business miss out on the growth potential of the holiday cheer. Follow the above simple marketing during the holiday strategies and watch your business grow.

Considering a Senior Care Franchise?

When you join our group of dynamic business owners, as franchisees of A Place at Home, you’ll have strong support, thorough training and valuable business resources to help you succeed. Contact us to learn more.

A Place At Home Opens its 10th Location

Innovative senior care company continues to expand.

A Place At Home opened its doors in North Texas on Monday, October 14th. It is the tenth APAH location to open its doors nationwide. APAH has launched other franchise locations in Austin, TX, Colorado, Michigan, California, Oregon, Arizona, Arkansas, and Papillion, Nebraska. The corporate headquarters is located in Omaha, Nebraska.

Founders Jerod Evanich and Dustin Distefano opened APAH in 2012. Both men shared a passion for making changes in senior care. They created a continuum of care model to ensure APAH would be a true solution, rather than just another home care agency. This model includes four service lines which are in-home care, care coordination, senior living alternatives, and staffing.

A widely positive response led to exponential growth, ultimately culminating in the decision to open franchising opportunities across the nation. The first new franchise opened its doors in 2017 in South Denver with owners George and Grace Bradley.

This year Evanich and Distefano celebrated their tenth location by launching the First Annual Franchise Convention, where they brought all of their new franchise owners together, giving them an opportunity to socialize and benefit from a number of seminars.

“It’s the first of many milestones for the franchise system,” said Evanich. 

“The growth we’ve seen since 2017, and hosting our first annual franchise convention, is a significant turning point for our brand. We’ve gone nationwide, and are in discussion with a prospect to potentially go international in order to reach more seniors in need of our services,” adds Distefano.

Evanich said they focus on finding the right people to expand their brand. “More and more entrepreneurs are looking for meaningful business opportunities, as well as a quality service model they can stand behind.”